Even though no more than two persons have been responsible for the activities concerning informing and communication on national level, the continuity of human resources working in this area enabled for the approach to evolve through time. This was specifically done by building on the existing experience. Among the best practices identified in Slovenia were the e-bulletin, the organisation of interactive events and designing the visual image of the policy.
The electronic bulletin “Cohesion e-corner
” (Kohezijski kotiček) was first published in September 2008. Each month, a new issue was sent to the addresses of subscribers (those interested could subscribe or unsubscribe on the official webpage of the ECP in Slovenia), bringing news about calls, contact persons, good practices, workshops and events. The e-bulletin served as a source of information for different publics. By integrating various types of information, it contributed to the strengthening of the broader understanding of the state of the ECP in Slovenia.
The e-bulletin was not just a one-way communication tool. On the opposite, it became a sort of a communication platform for the epistemic community of those engaged in ECP. It helped to set a network that could be used by different stakeholders such as local municipalities, research agencies, private enterprises and individuals. Moreover, the Managing Authority used the subscribers list to get a ‘qualified feedback’ on various aspects of the ECP in Slovenia.
The number of subscribers to the e-bulletin grew constantly: it 2010 it was 1,800 and in 2012 it reached 2,100. According to the recent information form the Managing Authority, the number of subscribers is currently around 5,000. In 2010, as a part of the mid-term review of the communication plan, survey was implemented among subscribers. Out of 209 subscribers who responded, 84 percent found bulletin either useful or very useful.
In 2010, the Managing Authority decided to take annual communication events out of conference halls to the locations of big projects which received support from ECP. Prior to that, only administrative officers were present at the events. The programme of the events was focused on formal aspects and the response of the media was weak. In contrast, the new approach built on practical experience with the contribution of the ECP in Slovenia. Typically, the biggest project completed in the given year was chosen as a venue. A special programme was designed to highlight the contribution for ordinary citizens through their practical experience. The informing, communication and advertising campaigns in the given year focused on the issue area to raise awareness. At the events, other beneficiaries also presented their projects and could talk directly with public representatives and representatives of the European Commission.
Some of the best examples of the big interactive annual events include the safe driving lessons event which took place in 2010 to present the investments in transport infrastructure and the open doors event at the regional waste management centres in 2011, accompanied by a waste recycling campaign.